Principal Product Marketing Manager
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Human-in-the-Loop
At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.
To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA, or Mountain View, CA office.
Candidates in Los Angeles are preferred.
Overview
LegalZoom is seeking a strategic, high-impact Principal Product Marketing Manager to serve as a pivotal driver within the PMM leadership team. In this role, you will be responsible for the vision and orchestration of our most ambitious growth initiatives, bridging the gap between innovative tech and professional services. You will act as the primary GTM architect for "0 to 1" product launches, transforming commercialization ideas into high-revenue engines, while fortifying and scaling our subscription core across Compliance and professional services. As a Principal, you will not only drive the B2C and B2B acquisition strategy, but you will also pioneer the next era of product marketing operations by supporting the development of agentic AI workflows and prototypes. You will be a trusted cross-functional partner to Product and Marketing leadership, ensuring that LegalZoom continues to deliver world-class positioning, results-driven campaigns, and a relentless focus on the customer experience.
You will
- Establish positioning, packaging, and pricing for your business portfolio
- Develop commercialization and campaign opportunities to meet or exceed business goals
- Lead go-to-market strategies in close collaboration with channel partners to support product launches and drive conversions and revenue
- Test into net new activations to deliver on additional revenue opportunities for your business lines
- Drive the development, delivery, and optimization of marketing claims, messages, and content to be included as part of integrated marketing campaigns and within product experiences
- Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
- Understand the competitive landscape – be an expert on our competition and how competitors position themselves with commercialization, claims, messaging, and product experiences
- Monitor business health, trends, and changing needs to develop actions plans for your segments
- Serve as a strategic partner to Product Management leadership, influencing product strategy, testing, research, and roadmaps
- Own market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, messaging, and GTM strategy
- Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a best-in-class customer experience
- Spearhead agentic workflows and AI prototypes to streamline PMM research, automate administrative tasks, and enhance the overall efficiency of the GTM engine
You have
- 10+ years of marketing experience, with at least 7 years specifically in Product Marketing
- Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
- Experience applying customer and market research to drive world-class marketing strategy
- Experience with A/B testing, tracking KPI’s, interpreting results, and driving go-forward next steps
- Experience partnering on business and product strategy, development timelines, and processes
- Experience optimizing workflows and tasks by leveraging AI as a power user
- Excellent communication skills (written and verbal), comfortable presenting to executives
- Strong experience writing briefs for channel and creative teams
- Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams
- Experience working in fast paced environments, navigating ambiguity, and adjusting to scope and timeline changes quickly
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
- Bachelor’s degree required; MBA or higher degree preferred
The salary range for this role is $141,800 - $226,800. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.